Affiliate Platform with Reliable URL Attribution
Beyond the Click: How Affiliate Tracking Software Turned Into the Backbone of Affiliate Marketing
Written by a Head of Performance Analytics at a fintech affiliate network in Tallinn, Estonia
The Cookie Is Dying, the Click ID Is Here to Stay
Over the past decade, affiliate link tracking relied on third-party cookies and a prayer. Today, with Apple's ITP, Firefox's ETP and the Chrome Privacy Sandbox rewriting the client-side layer, that approach effectively broke down.
In its place came server-side (S2S) setup: a distinct click …
