Referral System with Precise Link Attribution
Past the Click: Why Affiliate Tracking Software Evolved Into the Nervous System of Partner Marketing
By a Performance Analytics Lead at a financial technology affiliate platform in the Tallinn office
The Cookie Era Is Ending, the Click ID Is Not
Over the past decade, affiliate link tracking leaned on browser cookies and a prayer. These days, with Apple's ITP, Firefox ETP and Google's privacy sandbox transforming the browser layer, that model effectively broke down.
What replaced it is server-to-server (S2S) infrastructure: a individual click …
